Blogs - Using them in your Business
Blogs are no longer just for people to rant about their day. Many successful small businesses have discovered how to integrate a blog into their web site and their overall marketing strategy.What is a Blog?
A blog lets you quickly and easily add information to a web site. The blog can either be integrated with your web site or it can be on an external website. (Blogger.com and MySpace.com are popular blogging websites) We recommend using both a blog on your web site and using multiple external blogs.
Why (almost) every business can benefit from using blogs
- Blogs make it extremely easy to add information to the web. You simply type into a box, hit the submit button, and you're done.
- Since blogs are updated regularly, search engines love them. This gets your web site noticed by the search engines and can get your site ranked higher in Google, Yahoo, and other search engines.
- Most blogs are free or charge a very low fee. So, blogs are a very cost-effective way to promote your web site.
- Most blogs have a syndication feature built into them. So, your visitors and other web sites can subscribe to your blog so you'll get new and return visitors.
How to get started blogging
The simplest way to get a blog started is to set up a free account at blogger.com or wordpress.com. (or one of the hundreds of other free web sites that let you blog). It usually takes a few minutes to set up the account then you're ready to go.If you want to add a blog to your website, wordpress.org offers a very high quality system that you can download and install to your site for free.