Search Engine Optimization (SEO)
Search Engines play a huge role in today's internet world. When people are looking for something, they often times turn first to Google, Yahoo, Live Search or their favorite search engine.
It's pretty obvious that your small business can benefit greatly if it appears at the top of the major search engines. This is where Search Engine Optimization comes in...
A high search engine ranking has many benefits:
- Visitors can easily find you on Google, Yahoo, Live Search and other search engines
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More visitors to your web site generates more leads and sales
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It's free advertising for your small business
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People trust web sites that appear at the top of search engines
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Gives your business an advantage over your competitors
There are two basic parts to a successful Search Engine Optimizaton strategy.
The first is to make sure the On Page factors that help get your web site ranked high are done correctly. On Page factors include things like:
- Knowing what keywords your customers look for... And including these keywords on your web site
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Using the keywords correctly in the html tags on each web page
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Providing useful and keyword rich information on your web site
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Designing the web site to be search engine friendly
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and more...
The second part to a successful Search Engine Optimization strategy is Off Page factors. Off Page factors include things like:
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The number of web sites that link to your site
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Are the sites that link to you related to your business?
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Are the sites that link to you respected by Google, Yahoo, and MSN Live Search?
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and more...